Selling out our planet
Monday, July 21st, 2008Did you know that in this time of limited oil supplies, global warming, intense congestion and with millions deaths caused by pollution and road crashes each year, the automotive industry was very proud of a record million new motor vehicles sold in Australia last year. In many ways, I would be very proud of the marketing team for being able to sell a product that should be almost impossible to sell.
“One million new motor vehicles sales in a country of 21 million people is an impressive achievement by the Australian automotive industry – and ranks as one of the highest rates of new car purchase in the developed world. The Australian motor vehicle market has now grown in six out of the last seven years, driven by the strength of the labour market, rising asset values and improving vehicle affordability,” said FCAI Chief Executive Andrew McKellar.
Just imagine how well these marketing teams would go selling things that could actually improve our chances on this planet!!!
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